Moreover, precious metal options will start to appear, most prominently as two-tone varieties. Steel still reigns king, though titanium will often be used. In-house movements can also be expected.īy the same token, the case material is upgraded. If the watch possesses a sapphire case back, one will be able to appreciate the fine decorations, polished chamfers, and high-grade components that characterize them. At this level, we start to bump shoulders with the most prestigious brands, as well as the most recognized ones. Moving up the ladder, we delve into the second tier of Swiss timepieces, generally in the price range of $5,000-15,000. With exciting timepieces and exciting partnerships, the brand is sure to continue earning the wrists of watch fans all around the globe. The brand has also become the official timekeeper of numerous sporting events, including the Indycar Series and the LaLiga Spanish soccer league. The TAG Heuer brand is well-recognized in the watch industry for its historical Carrera chronograph and, more recently, for high-tech releases. As we will see a bit later, many brands remain in this price range not due to a lack of watchmaking quality and expertise, but due to marketing. There’s a ton of variety to be hand, and there’s also a ton of value. This price category serves the purpose of allowing neophyte watch fans to find out what they like. Consequently, any kind of misprint, incorrectly finished bevel, or poor mechanical performance is inadmissible. In other words, precision is one of the pillars upon which Swiss watchmakers stand. ![]() Just because we’re in the entry category, it does not entail that any kind of imperfection is acceptable.
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